Highway to Riches

Online quiz will make more millionaires than National Lottery!

Cash-prize Internet quizmasters www.highwaytoriches.com is poised to make its first millionaire.

Management of the quiz predict that the high number of contestants
currently using the site will shortly mean the creation of their first
millionaire. During the coming months they expect to create more
millionaires in the UK and Eire each week than the National Lottery or Irish Lottery. Substantial amounts of money will also be raised and donated to good causes each year through special celebrity quizzes both online and at charity events.

The top prize is currently £25,000 at level fifteen, but once the first
twenty-five thousand-pound winner is announced, six more levels will be added to the prize tree to offer a staggering £1,500,000 top prize. Cash prizes in the quiz generally double in value as contestants move up the prize tree.

Kevin Duck, Highwaytoriches Marketing Director, said: "There have been no £25,000 winners as yet, but players are getting very close which will then be the catalyst to launch the UK's first online quiz with a cash prize in excess of £1 million. It is a very exciting time for the whole team who have nurtured this project from its concept stage to its launch and consequent popularity with its growing database of registered players."

The quiz model is a perpetual knockout style competition where two players each receive the same five multiple-choice questions at each level. The winner at each level is the person who correctly answers the highest amount of questions in the fastest time. Each set of five questions is randomly generated and contains a mixture of questions of varying difficulty.

Contestants have no contact with each other at any time and are not expected to play each level simultaneously. One person from Aberdeen could be playing another from Penzance, in what could be likened to a continuous pub quiz which spans the whole of the United Kingdom and Ireland, but one where the riches on offer are considerably higher.

The game is founded on secure and finite mathematical principals, so the first person to win £25,000 will be immediately followed by a stream of contestants at various levels of the money tree waiting to move on and win the top prize. The cash floodgates are then expected to burst open, producing hundreds of millionaires each year with contestants having twenty four-hour access, seven days a week.

The whole concept is based upon skill and knowledge and was inspired by the hit television quiz 'Who wants to be a millionaire?' But unlike the television quiz, the directors of www.highwaytoriches.com intended their million pound quiz to be accessible to all adults in the United Kingdom and Eire with an Internet connection and the ability to pay with a credit or debit card.

The quiz is unique in that it offers unequalled access and a fair and level playing field for all contestants to win substantial amounts of money without gambling.

ENDS/

Contact: Kevin Norris
Director, Morse & Norris On-line
www.highwaytoriches.com

Tel: 00 44 (0) 1752 701446
Mob: 00 44 (0) 7734 779 231

e-mail: kevin@morse-norris.co.uk